Welcome!

SDN Journal Authors: Liz McMillan, Hollis Tibbetts, Vinod Mohan, Chris Colosimo, Jason Bloomberg

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Containers Expo Blog, @CloudExpo, SDN Journal

@BigDataExpo: Article

Apigee Mixes Big Data & Broad Data Analytics

It's supposed to leverage Big Data in a new way so a computer can draw sophisticated conclusions from weak unstructured data

Big Data analytics doesn't go far enough according to Anant Jhingran, who was the brains behind IBM's cunningly clever Watson computer as CTO of IBM's lab in Silicon Valley.

"The information an enterprise typically collects - point of sales, procurement, even web site data - is not enough anymore," he says. "In the new world of apps and APIs, the real value of data - the interaction with customers - has moved one or two tiers away from the enterprise and the more you know about the data in your app ecosystem, your ‘broad' data, the better you'll understand your business."

This thinking has been distilled in Apigee Insights, the latest product from the increasingly promising Apigee, where Jhingran is now product chief.

Apigee Insights is supposed to leverage Big Data in a new way so a computer can draw sophisticated conclusions from weak unstructured data and produce business insights beyond what is currently possible.

Apigee, which has already got a signature API platform, thinks Big Data analytics has to focus more on "broad data" defined as all the information that can be culled from noisy APIs, apps, social networks and the mobile ecosystem. It says Insights can do it in context using other data sources.

It basically connects the structured, unstructured and semi-structured dots and forms a readable picture.

Users are supposed to be able to get full visibility into customer, developer and partner behavior by integrating and analyzing all points of customer interaction - from both inside and outside the enterprise.

"In the app economy, where business is often conducted through mobile and social channels, organizations no longer own - much less control - all the data they need to make accurate business decisions," said Apigee CEO Chet Kapoor. "Every enterprise needs to rethink their data platform for this new world. Those that can capture, add context and analyze new broad data sources outside of the enterprise will succeed."

That's what Insights together with Apigee's flagship API platform are supposed to do. It calls APIs "the nervous system of the app economy," "dictating how we get information, shop and communicate with people - and even our cars."

As a for instance, Apigee says that "when a company exposes its services through an open API, important customer interactions can happen in third-party apps across millions of mobile devices. Traditional data solutions are not designed for this dynamic new world, where the data can change continuously in volume, shape and size - creating new requirements for accurate analytics."

Insights is a highly distributed platform that stitches together data from a customer's API programs with data from internal systems and online data sources. It delivers in-depth analysis and performance with a multi-channel data aggregator, distributed processing engine, intelligent data storage, analytic accelerators and expert services. It can deal with the changing number, volume, size and sources of app economy data, and it's supposed to give customers a near real-time feedback loop to test, experiment and rollout changes immediately. Enterprises can gain insights through the entire app value chain or focus specifically on the context of the app user, app developer or information analytics.

The widgetry is supposed to be designed specifically for the big, continuously changing and less structured broad data in the app economy. It can work as both a standalone analytics solution or a complement to existing legacy data warehousing or ETL systems.

There's an e-book explaining Insights and how's it's most operational to people who can mix strong signals from internal data with the weak, ephemeral signals from the contextual data at http://pages.apigee.com/apigee-insights-ebook.html.

It's available for an introductory price of $5,000 a month. It comes with "Analytic Accelerators" that include pre-defined data models and sample user interfaces to help customers quickly gain insights into their developer adoption, customer behavior and data usage.

The company, founded in 2004, used the opportunity created by the Insights launch to do some bragging about how it's been growing at 200% year-over-year and about how 30% of its new customers last year were Fortune 500s or Global 500s including Walgreens, Bechtel and eBay. Shucks, 20% of the Fortune 100 and six of the top 12 US retailers use Apigee.

It's got mobile and supports Software Defined Networking and raised $72 million in venture capital from Focus Ventures, Bay Partners, Norwest Venture Partners, SAP Ventures and Third Point Ventures.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...