|By Wayne Salpietro||
|February 19, 2013 09:45 AM EST||
The promise of "the cloud" is that cloud storage delivers users seamless "just in time" storage scalability to handle growth and quickly respond to peak loads. The economics and business impact of cloud storage also delivers a compelling financial proposition in today's budget constrained IT environments. To the IT consumer shifting what was a capital expense and a fixed cost to a variable cost operating expense is financially compelling. Additionally, the ability to function in a "just in time" mode versus a "predictive" model for consumable storage also changes the CAPEX impact further assisting in justifying an already strong value proposition for adopting cloud storage.
IDC forecasts that cloud-based storage will represent a $15.6B market by 2015 with a compound annual growth rate (CAGR) of 32%. They also predict 10,000 service providers will focus on cloud storage with a data protection emphasis. The economics of this market transition will continue to evolve and accelerate as costs of delivering cloud services are optimized by service providers that become more efficient - ever mindful of the cost of their plant/facility, operating expenses and business margins.
The crucial technology that will provide service providers with the greatest cost reduction is data optimization. Data optimization incorporates deduplication, compression and thin provisioning technologies that maximize storage efficiency. Data optimization is the most significant innovation in the storage industry, enabling organizations to save more information in a smaller physical footprint. Nowhere does the fundamental concept of storing less data dramatically change economics more than for providers of cloud storage infrastructure.
When applied to the cloud, data optimization is a disruptive technology. It increases storage efficiency on a 5X to 35X scale. In cloud storage environments the impact is simple and compelling. For a data mix that yields a 5X boost to storage efficiency, costs drop to 20% of what they previously were. In addition, reductions in floor space, power and cooling and manpower all significantly improve operating efficiency. With a clearly differentiated value proposition the disruptive nature of applying data optimization enables the service provider to grow their business by gaining market share at the competitor's expense.
Data optimization's impact on storage consumption in the cloud or in the data center yields operating efficiency and critical business advantages;
- Reduced capital expense - in any storage environment media is a substantial expense. Disk drives and now SSDs are a significant cost because they need to be available in anticipation of demand. Reducing cost to store data will have a direct impact on the IT expense budget's bottom line. Data optimization applied here will drive down capital storage costs by 80% or more.
- Data center operating efficiency - with a 5X increase in storage efficiency the requirements for the cloud or data center proportionately decrease. The same data is stored on data optimized storage that is now 80% less and is delivered with 20% of existing floor space, power and cooling costs.
- Additional benefits are realized through data optimization in network bandwidth consumption, manpower requirements, operational systems needed to support the infrastructure and overall management of the cloud service provider or data center.
Worldwide data growth is consistently in the 50% per year range. The storage necessary to house this data dramatically impacts enterprise IT operations and their capital budgets. Enterprises are evaluating and planning to use cloud storage to gain business agility and manage capital cost variations. Cloud service providers compete on location, cost, reputation and SLAs. Providers must increasingly differentiate their offering either by developing technology in house or by leveraging third party solutions from major storage vendors. .
Industry analysts, well aware of the impact of continued data growth on IT budgets and the rapid adoption of cloud storage, continue to observe the impact of how data optimization significantly increases IT efficiency and recommend data optimization technologies for all phases of data storage from primary through to the cloud.
At a recent Gartner Conference, one of the keynote speakers was adamant that throwing hardware at the problem of rampant data growth will not work. His view was that IT needs to optimize storage capacity consumption with virtualization, data deduplication and bandwidth optimization. I found this to be quite a contrarian view since the platform vendors have dominated the dialogue in IT informatics. Here was a keynote speaker saying hardware is not the answer to managing the data glut...it's a software fix that we need. Later in the event another session, another speaker, and data deduplication was raised as "emerging as a top opportunity to positively impact data growth because of its ability to reduce the amount of data consuming costly storage." Additionally, the discussion also evolved to include the "green impact" of reducing the amount of data which in turn impacts floor space, power and cooling consumption. Seems that deduplication and data optimization is a win-win.
Disruptive technologies deliver competitive advantage. Data optimization is one of those technologies that can make market leaders by clearly differentiating what they offer versus their competitors. Sometimes it's economic and other times it can be technical leadership. In the case of both economic and technology leadership, a market disruptive technology, such as data optimization, will drive market share growth and enable rapid business growth at the expense of competitors.
In the case of cloud storage, the first storage systems vendor to bring cloud storage products to market with integrated data optimization technology will gain a huge advantage in the rapidly growing cloud service provider space. In addition, their products will become deeply entrenched into the cloud provider infrastructure because they reduce storage costs and increase overall operational efficiency.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Oct. 30, 2014 07:00 PM EDT Reads: 1,521
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 30, 2014 07:00 PM EDT Reads: 1,829
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
Oct. 30, 2014 06:45 PM EDT Reads: 2,138
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Oct. 30, 2014 06:00 PM EDT Reads: 3,161
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
Oct. 30, 2014 05:30 PM EDT Reads: 2,168
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 30, 2014 05:30 PM EDT Reads: 1,200
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
Oct. 30, 2014 04:45 PM EDT Reads: 1,890
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
Oct. 30, 2014 02:00 PM EDT Reads: 2,539
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
Oct. 30, 2014 12:00 PM EDT Reads: 1,708
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 30, 2014 09:00 AM EDT Reads: 2,075
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
Oct. 29, 2014 11:00 PM EDT Reads: 1,513
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Oct. 29, 2014 06:00 PM EDT Reads: 1,657
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Oct. 29, 2014 01:35 PM EDT Reads: 1,276
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
Oct. 29, 2014 01:00 PM EDT Reads: 1,582
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 29, 2014 10:00 AM EDT Reads: 2,110
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Oct. 29, 2014 10:00 AM EDT Reads: 2,047
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
Oct. 29, 2014 09:30 AM EDT Reads: 1,931
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 29, 2014 09:00 AM EDT Reads: 2,073
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
Oct. 29, 2014 08:30 AM EDT Reads: 1,530
I'll be hosting an SAP HANA Cloud webinar at 11am eastern time, Wednesday, October 29. You can sign up now. Featured speakers will be Allan Adler, Managing Partner, Channel Cloud Consulting, and Thorsten Leiduck, VP ISVs & Digital Commerce, SAP. Attendees will learn about • Cloud economics, hybrid cloud strategy, market size and opportunity • Introduction to SAP HANA Cloud Platform and how to: - Build new next-generation applications - Extend on-premise solutions non-disruptively throu...
Oct. 28, 2014 11:45 PM EDT Reads: 1,424