Welcome!

SDN Journal Authors: Greg Schulz, Carl J. Levine, Patrick MeLampy, Destiny Bertucci, Rene Buest

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Hybrid Cloud and Its Future Role in Market Leadership

Public and Private Clouds will Merge into Hybrid Clouds

There are a handful of publicly-traded companies vying for leadership in cloud computing, among them Amazon, VMware, Microsoft, and Rackspace. There is even a cloud ETF (SKYY). That is why the current debate regarding the future of public, private and hybrid cloud operating models is significant to the futures of these companies, as well as many others in hardware, software and even data center co-location.

If the public cloud becomes the cloud of choice for enterprise IT pros, Amazon will have a commanding position in the evolution of the multi-trillion enterprise IT market. Likewise, if private cloud establishes market leadership then VMware could transform its leadership in server virtualization into cloud leadership and have even greater access to IT budgets. On the other hand, hybrid cloud promises the opportunity for VMware and others (including Microsoft and Rackspace) to establish leadership by delivering even greater levels of IT power and efficiency by integrating public and private cloud functionality into more powerful hybrid clouds.

A Tech Perspective
I discussed the eventual domination of powerful hybrid cloud operating models as well as more potential hybrid cloud players in Hybrid is a Whole New Cloud late last year.  If hybrid cloud becomes the cloud of choice for the enterprise, you can expect cloud integration to eventually replace cloud migration as a leading solution.  While migration supports the migration of apps into public clouds, cloud integration supports cloud migration, cloud failoverdevtest cloud (or cloud cloning) and the potential of cloud bursting. Migration is a great start, especially for unmodified, traditional apps; but truly leveraging the cloud as an extension of the data center is the ultimate payoff.

CloudVelocity’s Chief Software Architect Panos Tsirigotis recently blogged about The Power of Hybrid Cloud Deployment, which takes this even further, including how hybrid cloud deployment will deliver solutions and benefits beyond the reach of public and private-confined clouds.

The Hybrid Cloud Gap
Separating all of these companies (Amazon, VMware, Microsoft and Rackspace) from the payoff of hybrid cloud market leadership is a vast gulf of manual processes, starting with hybrid cloud assessment intelligence (determining which apps and services would be impacted and should be integrated into the hybrid cloud), the blueprinting of the critical apps and services, and provisioning, synchronization and service initiation between data centers and clouds. Until this gap is automated, Amazon and VMware are in commanding public and private cloud positions, and it will be difficult for others to threaten that leadership.

Currently this gap is being serviced by a host of cloud migration consultants. A typical migration of a multi-tier enterprise app (without modification of the app itself, including virtualization) can take months and can carry substantial risks.  Yet cloud migration itself is not enough to deliver on the hybrid cloud promise, as Panos blogged.  Hybrid cloud will unleash new IT operating models and solutions that are today very impractical.

A New Era: Cloud-Integrated Data Centers
That is why I think that hybrid cloud will eventually win and that it will usher in a new generation of IT solutions and operating models that will drive market caps and revenue from the slow to the bold, including a new generation of software B2B startups that will automate the hybrid cloud gap and break down the barriers between enterprises and clouds and drive a new era of IT adoption: the cloud-integrated data center era. With that era will come the ability for enterprises to move into and between clouds at the push of a button or when certain conditions are met, while increasing the availability of critical apps and the power of how they are delivered.

Yet we are certainly early on in the evolution from public and private to hybrid cloud.  The key solutions are in beta for the most part. Many experts also question how many private cloud deployments are truly clouds, arguing that server virtualization -even if across data centers- does not qualify for cloud status.  That is why I think Panos’ blog is an especially noteworthy follow-on to another blog on hybrid cloud requirements by (Panos’ and my) teammate Anand Iyengar, CTO of CloudVelocity.

Feel free to try the CloudVelocity cloud devtest trial software.  For a limited time, we’re even picking up the AWS tab.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

@CloudExpo Stories
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...