SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...| By Greg Ness | Article Rating: |
|
| January 24, 2013 09:00 AM EST | Reads: |
2,599 |
There are a handful of publicly-traded companies vying for leadership in cloud computing, among them Amazon, VMware, Microsoft, and Rackspace. There is even a cloud ETF (SKYY). That is why the current debate regarding the future of public, private and hybrid cloud operating models is significant to the futures of these companies, as well as many others in hardware, software and even data center co-location.
If the public cloud becomes the cloud of choice for enterprise IT pros, Amazon will have a commanding position in the evolution of the multi-trillion enterprise IT market. Likewise, if private cloud establishes market leadership then VMware could transform its leadership in server virtualization into cloud leadership and have even greater access to IT budgets. On the other hand, hybrid cloud promises the opportunity for VMware and others (including Microsoft and Rackspace) to establish leadership by delivering even greater levels of IT power and efficiency by integrating public and private cloud functionality into more powerful hybrid clouds.

A Tech Perspective
I discussed the eventual domination of powerful hybrid cloud operating models as well as more potential hybrid cloud players in Hybrid is a Whole New Cloud late last year. If hybrid cloud becomes the cloud of choice for the enterprise, you can expect cloud integration to eventually replace cloud migration as a leading solution. While migration supports the migration of apps into public clouds, cloud integration supports cloud migration, cloud failover, devtest cloud (or cloud cloning) and the potential of cloud bursting. Migration is a great start, especially for unmodified, traditional apps; but truly leveraging the cloud as an extension of the data center is the ultimate payoff.
CloudVelocity’s Chief Software Architect Panos Tsirigotis recently blogged about The Power of Hybrid Cloud Deployment, which takes this even further, including how hybrid cloud deployment will deliver solutions and benefits beyond the reach of public and private-confined clouds.
The Hybrid Cloud Gap
Separating all of these companies (Amazon, VMware, Microsoft and Rackspace) from the payoff of hybrid cloud market leadership is a vast gulf of manual processes, starting with hybrid cloud assessment intelligence (determining which apps and services would be impacted and should be integrated into the hybrid cloud), the blueprinting of the critical apps and services, and provisioning, synchronization and service initiation between data centers and clouds. Until this gap is automated, Amazon and VMware are in commanding public and private cloud positions, and it will be difficult for others to threaten that leadership.
Currently this gap is being serviced by a host of cloud migration consultants. A typical migration of a multi-tier enterprise app (without modification of the app itself, including virtualization) can take months and can carry substantial risks. Yet cloud migration itself is not enough to deliver on the hybrid cloud promise, as Panos blogged. Hybrid cloud will unleash new IT operating models and solutions that are today very impractical.
A New Era: Cloud-Integrated Data Centers
That is why I think that hybrid cloud will eventually win and that it will usher in a new generation of IT solutions and operating models that will drive market caps and revenue from the slow to the bold, including a new generation of software B2B startups that will automate the hybrid cloud gap and break down the barriers between enterprises and clouds and drive a new era of IT adoption: the cloud-integrated data center era. With that era will come the ability for enterprises to move into and between clouds at the push of a button or when certain conditions are met, while increasing the availability of critical apps and the power of how they are delivered.
Yet we are certainly early on in the evolution from public and private to hybrid cloud. The key solutions are in beta for the most part. Many experts also question how many private cloud deployments are truly clouds, arguing that server virtualization -even if across data centers- does not qualify for cloud status. That is why I think Panos’ blog is an especially noteworthy follow-on to another blog on hybrid cloud requirements by (Panos’ and my) teammate Anand Iyengar, CTO of CloudVelocity.
Feel free to try the CloudVelocity cloud devtest trial software. For a limited time, we’re even picking up the AWS tab.
Published January 24, 2013 Reads 2,599
Copyright © 2013 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Greg Ness
Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...May. 24, 2013 02:00 PM EDT Reads: 1,226 |
By Elizabeth White As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...May. 24, 2013 12:00 PM EDT Reads: 1,507 |
By Pat Romanski “Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...May. 24, 2013 12:00 PM EDT Reads: 1,427 |
By Liz McMillan Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...May. 24, 2013 11:00 AM EDT Reads: 1,043 |
By Pat Romanski In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...May. 24, 2013 10:15 AM EDT Reads: 1,268 |
By Liz McMillan SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...May. 24, 2013 10:00 AM EDT Reads: 1,274 |
By Elizabeth White You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...May. 24, 2013 10:00 AM EDT Reads: 670 |
By Elizabeth White May. 24, 2013 09:45 AM EDT Reads: 1,339 |
By Pat Romanski SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...May. 24, 2013 09:45 AM EDT Reads: 1,160 |
By Liz McMillan Many have heard of OAuth but are unsure of how it might apply to their business.
In his session at the 12th International Cloud Expo, Alistair Farquharson, CTO of SOA Software, will describe how OAuth can be used to facilitate certain business models and simplify the sharing of private data.
Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software A...May. 24, 2013 09:45 AM EDT Reads: 1,188 |
- Cloud Expo New York: Cloud Is Changing the Economics of Business
- Enterasys Spotlights SDN's Impact on Traditional Networking in Upcoming Webinar
- Cloud Expo New York: Deploying Hybrid Cloud for Performance and Uptime
- Cloud Expo New York: Delivering Digital Marketing on the Cloud
- Cloud Expo New York: Rethink IT and Reinvent Business with IBM SmartCloud
- Cloudant to Exhibit at Cloud Expo & Big Data Expo New York
- The Accessibility of the Cloud
- Cloud Expo New York | Danger Ahead: Why File Sync Is NOT Endpoint Backup
- Cloud Expo NY: Best Practices for Delivering Oracle Database as a Service
- Cloud Expo New York: Basics of SSD Technology and Its Use in Cloud
- Cloud Computing Is Simplifying Things
- Cloud Expo New York: Developing the World’s First IaaS Marketplace
- Cloud Expo New York: Best CIO Practices Shared from SHI’s Customers
- Cloud Expo New York: Cloud Is Changing the Economics of Business
- Cloud Expo New York: How to Use Google Apps Script
- Enterasys Spotlights SDN's Impact on Traditional Networking in Upcoming Webinar
- Rackspace Hosting Named “Platinum Plus Sponsor” of Cloud Expo New York
- Cloud Expo New York: Why Big Data Is Really About Small Data
- Cloud Expo New York: Deploying Hybrid Cloud for Performance and Uptime
- Cloud Expo New York: Delivering Digital Marketing on the Cloud
- Cloud Expo New York: Requirements of a Cloud Database
- Cloud Expo New York: Rethink IT and Reinvent Business with IBM SmartCloud
- Cloudant to Exhibit at Cloud Expo & Big Data Expo New York
- Cloud Expo New York: Time to Mission @ the Speed of Cloud
- Cloud Expo New York: Best CIO Practices Shared from SHI’s Customers
- AMD Hires New PC General Manager
- Cloud Expo New York: Cloud Is Changing the Economics of Business
- Cloud Expo New York: How to Use Google Apps Script
- Enterasys Spotlights SDN's Impact on Traditional Networking in Upcoming Webinar
- ScaleOut Software to Exhibit at Cloud Expo New York
- Web Host Industry Review “Media Sponsor” of Cloud Expo NY & Silicon Valley
- Speed-up and Simplify Backup and Restores
- Software Defined Networking – A Paradigm Shift
- MokaFive Gets New CEO
- Code 42 Software to Exhibit at Cloud Expo New York
- Appcore Named “Bronze Sponsor” of Cloud Expo New York








As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...
You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
Many have heard of OAuth but are unsure of how it might apply to their business.
In his session at the 12th International Cloud Expo, Alistair Farquharson, CTO of SOA Software, will describe how OAuth can be used to facilitate certain business models and simplify the sharing of private data.
Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software A...
Although often misunderstood, cloud computing ultimately relies on the same technological underpinnings as traditional server and storage options. While software, platforms and even infrastructure are farmed out to third-party providers, their ability to operate efficiently is constrained by the sam...
Hyper-V Replica is our included asynchronous site-to-site VM replication capability for Windows Server 2012 and our free Hyper-V Server 2012 bare-metal enterprise-grade hypervisor. Using Hyper-V Replica, you can quickly implement a cost-effective disaster recovery plan for your business critical VM...
While movement to the cloud keeps accelerating, fears about security hang on. Let’s take a look at the most common myths about cloud security that might be holding businesses back from taking advantage of the flexibility and scalability of the cloud model.
This is the piece of “common sense” that h...
Imagine if you could take a time machine five years into the future, so that you would know which of today’s new technologies panned out and which did not.
Most companies have only started using cloud in the past two years. But there are some companies that have been using cloud for five years or...
Don and I have four children, all of whom have had the fortune to take piano lessons (I'm not sure if the youngest would agree he's fortunate at this point in his life but at five, he's not really able to answer the question with any degree of wisdom, anyway. Come to think of it, not sure the other ...
Our prior post, A Roadmap to High-Value Cloud Infrastructure: Disaster Recovery and Data Protection, discussed both the benefits and limitations of a cloud-based disaster recovery (DR) strategy. As we highlighted last week, traditional disaster recovery options leave open a huge hole: At one extreme...
Online collaboration has evolved during the last decade, delivering even greater value -- thanks to a new generation of business technology applications. Forbes Insights released "Collaborating in the Cloud," a Cisco-sponsored study examining the ways business leaders increasingly look at cloud coll...
New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statist...
A recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, secu...














