Welcome!

SDN Journal Authors: Jerry Melnick, Michelle Drolet, Esmeralda Swartz, Liz McMillan, Elizabeth White

Related Topics: SOA & WOA, .NET, Virtualization, Web 2.0, Cloud Expo, SDN Journal

SOA & WOA: Article

Facebook Moves to Crush Servers in a Group Hug

Facebook released a Common Slot architecture specification for data center motherboards

Um, something happened this week you ought to know about.

Facebook blew up the traditional monolithic server - and lit charges under the entire $55 billion-a-year server industry.

GigaOm was first to say it that way and it may turn out to be true so it bears repeating.

Facebook, along with its user-leaning Open Compute contingent, is bent on redesigning servers to suit themselves using interchangeable, disaggregated, independently upgradeable parts.

Ultimately it's supposed to free the customer from the tyranny of the vendor roadmap.

To advance this crusade, Facebook released a Common Slot architecture specification for data center motherboards at the Open Compute Summit Wednesday.

The thing is nicknamed "Group Hug" and it's supposed to produce boards that are completely vendor-neutral and last through multiple generations of processors from multiple vendors.

Having been born too late to exert any influence over server blades, Facebook is determined to see that the new microserver architectures conform to some sort of compatibility code.

Intel, AMD, Applied Micro and Calxeda are already committed to producing products designed to the Common Slot spec and Calxeda, the little Texas start-up with the ARM microserver designs, is so pleased to be in this rarified company it's beside itself.

The way things are unfolding it looks like Facebook and the Open Compute Project (OPC) are endorsing microservers built out of the mobile chips used in smartphones and tablets, giving ARM a chance to break into the citadel held fast by the x86.

Frank Frankovsky, Facebook's VP of hardware design and supply chain as well as executive director of the Open Compute Foundation, showed off a Group Hug board with five unreleased Intel x86 Avoton S Series Atom chips on it as well as five X-Gene 64-bit ARM SoCs.

They all share the same power, electrical and mechanical interconnects and slide into the same microserver chassis.

The chips are on cards that are inserted into the so-called common slot. The motherboard can currently accommodate 10 cards.

"We're establishing for the first time a common slot for any SoC maker to design to a common standard," Frankovsky said. "All the surrounding bits are the same, with DDR memory and network controllers, and now for the first time we will have the ability to have a common slot architecture."

It uses a simple PCIe x8 connector to link the SoCs to the board.

"If we had left this to the industry they probably would have gone out and found the most expensive and esoteric connector on the planet," he said. "What we decided to do was use a PCI-e x8 connector and simply change the pin-out." The Facebook backplane design has one PCI pin-out per server.

The board's layout isn't etched in stone either. It's just supposed to encourage people to use the common slot for their CPUs. "We will now not be bound by placement of components on a single monolithic motherboard," Frankovsky said. "We will be able to do smarter tech refreshes."

The object of the game is to make hardware that's cheaper, greener, more upgradeable and software-defined so it fits the workload and less power hungry.

Group Hug envisions abandoning the modern vendor-integrated server that has to be switched out generation-to-generation for components that can be upgraded as they become available without scraping what surrounds them, letting customers design modular, custom, scalable servers with just the right compute, storage and networking for the job.

The growing consensus is you shouldn't have to change the whole system just to refresh processors, memory or I/O.

The concept and the movement building behind it obviously threaten IBM, HP, Dell and probably VMware too, since Facebook doesn't much fancy virtualization as a way to drive hardware utilization.

Intel, on the other hand, is on the movement's board and is contributing designs for its forthcoming silicon photonics technology, which will enable 100 Gbps interconnects, enough bandwidth to serve multiple processor generations.

Frankovsky said, "This technology also has such low latency that we can take components that previously needed to be bound to the same motherboard and begin to spread them out within a rack."

"We'll said be able to do things in the data center that we've never been able to do before," Intel CTO Justin Rattner said.

It's supposed to connect servers together using a laser-base technology created using silicon rather than pricier techniques.

A prototype Atom-based rack-mount server from Quanta uses Intel's 100 Gbps silicon photonics to connect parts at full speed anywhere on the rack.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.