Welcome!

SDN Journal Authors: Jerry Melnick, Esmeralda Swartz, Liz McMillan, Elizabeth White, Michelle Drolet

News Feed Item

DesignCon 2013 To Feature Visionary Keynotes, Live Teardowns & 120+ Presentations Customized For The Chip, Board & Systems Design Communities

Speakers include top executives from Cisco Systems, NVIDIA and National Instruments

SAN FRANCISCO, Jan. 17, 2013 /PRNewswire/ -- UBM Tech, the daily source of essential business and technical information for the electronics industry's decision makers, is gearing up to welcome thousands of manufacturers, engineers and industry executives to its annual DesignCon conference and expo.  DesignCon 2013, which will take place January 28-31 in Santa Clara, Calif., will feature three visionary keynotes, two live teardowns conducted by the hardware repair wizards of iFixit and more than 120 in-depth tutorials, technical paper sessions, training sessions and panel discussions all customized for the chip, board and systems design communities.

(Logo: http://photos.prnewswire.com/prnh/20130117/SF44391LOGO)

Replete with pertinent and innovative technical content designed to facilitate learning, networking and overall industry success, the 14-track DesignCon conference program addresses the pervasive challenge of signal integrity at all levels of electronic design.  Featuring more than 130 exhibitors, an educational forum sponsored by Agilent Technologies, the annual Design Vision awards, and the ever-popular Chiphead Theater, which will host two live product teardowns along with speed training demonstrations, panel discussions, the Best in Test Awards and DesignTOUR drawings, the DesignCon expo also features the in-depth and industry-specific content that adds to DesignCon's reputation as the definitive annual event for the semiconductor and electronic design engineering communities. 

"We take great pride in evaluating, recruiting and facilitating the sharing of the most timely and relevant information within the chip, board and systems design communities at DesignCon each year, but are particularly excited about this year's keynote speakers, events and content," said Patrick Mannion, Content Director at UBM Tech.  "DesignCon 2013 is a definite don't-miss event for the design engineering community." 

Bill Swift, Vice President of Engineering for the Silicon Engineering Team at Cisco Systems, will deliver the initial keynote address at 12:30pm on Monday, Jan. 28 in Mission City Ballroom B.  Currently responsible for silicon development engineering for Cisco's service provider, enterprise and high-end switching-based products, Swift plans to discuss the accelerated pace of innovation required to build intelligent networks capable of supporting the exponentially expanding demands fueled by increasingly networked technologies and societies.  According to Swift, technological innovation in programmable networks, the next wave of silicon development and the ability to facilitate ASIC power solutions are key to advancements in intelligent networking for 2013. 

Jonah Alben, Senior Vice President of GPU Engineering at NVIDIA, will deliver DesignCon's second keynote address, which will focus on the challenges of sustaining investment in methodology to keep up with ever increasing design complexity and the  promising results of one of NVIDIA's latest methodology investments, the application of GPUs to EDA, at 12:00pm on Tuesday, Jan. 29 in Mission City Ballroom B.  Lastly, at 12:00pm on Wednesday, Jan. 30, Mike Santori, Business and Technology Fellow at National Instruments, will deliver the third and final keynote address, in which he plans to discuss the evolution of software-designed instrumentation and its implications for new approaches to test and design.   

Other exciting DesignCon presentations include two live teardowns of tech-savvy new gadgets, both of which will be held at the Chiphead Theater in the expo hall.  On Tuesday, Jan. 29 from 2:00-2:40pm, hardware repair experts iFixit will conduct a live teardown of the GoPro HERO3: Black Edition camera to uncover the technology behind the impressive specs that GoPro claims make it the world's most advanced camera.  On Wednesday, Jan. 30, iFixit will disassemble the Sonos Play:3 Wireless HiFi System to identify the technology responsible for its noteworthy networking and audio capabilities, all of which are housed in a compact 5.2" x 10.6" x 6.3" package, from 3:35-4:25pm.

DesignCon is supported by host sponsor Agilent Technologies, Corporate Sponsor Rambus, Diamond Sponsors Teledyne Lecroy and Sisoft and Platinum Sponsor Rohde & Schwarz.

Additional information about the DesignCon 2013 conference and expo is available at http://www.designcon.com, on Facebook and on Twitter, and a customizable schedule builder is available at http://www.designcon.com/santaclara/schedule-builder/list

Participants can register now by visiting https://designcon.reg.ubmelectronics.com/2013 or by calling 888-234-9476 Monday through Friday between 9:00 a.m. and 4:00 p.m. PST.  For alumni and student rates, please contact Kate Hadden at kate.hadden@ubm.com.

Media and analyst registration is free and you can register now by visiting:  https://designcon.reg.ubmelectronics.com/2013/index/registrations/media?cid=pr3

About UBM Tech

UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry.  Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

For more information on DesignCon 2013 or UBM Tech please contact:

Christine Stieglitz, BtB Marketing Communications
919-872-8172 | christine.stieglitz@btbmarketing.com

Linda Uslaner, UBM Tech
516-562-5843 | linda.uslaner@ubm.com

SOURCE UBM Tech

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.