Welcome!

SDN Journal Authors: Jerry Melnick, Esmeralda Swartz, Liz McMillan, Elizabeth White, Michelle Drolet

Related Topics: Cloud Expo, Wireless, SOA & WOA, Web 2.0, Apache, Security, SDN Journal

Cloud Expo: Article

Enterprise Mobility, Cloud Computing, BYOD and Unified Communication

Famous four in action and how they complement, and disrupt each other.....

1. Cloud and Mobility - A Match Made in Heaven....
Cloud computing is providing organizations with low-cost applications and storage, making it easier to manage the growing amount of information. Increased adoption of cloud-based systems (IaaS, SaaS, PaaS and everything else) in the enterprise will pave a way for a faster pace of adoption and acceptance of the cloud-based back end for mobile devices. With increased use of smartphones, tablets in enterprise (BlackBerry, Nexus, Surface, etc.), increased acceptance of BYOD, more and more business information and data will be moved outside the firewall. The trend will fuel the use of cloud infrastructure for mobile applications, and platform and infrastructure including storage. It's a no-brainer. Private mobile cloud, private mobile app stores, standalone enterprise class mobile app stores, etc., will start taking shape. The mobile app and platform ecosystem will evolve.The growth will, however, also depend on the ability of SaaS and PaaS vendors to facelift their applications and platforms for the mobile devices.

2. Mobility - A disrupter of traditional Unified Communication
Mobility, as we all know, is redefining the workplace as the boundaries blur between personal and professional life, home and office, business travel and in-office. Users want a seamless mobility experience that allows them to work anytime and anywhere, with the same productivity and performance they would get in a traditional corporate office.

From the enterprise perspective, management wants to minimize the cost of office space, increase employee  productivity, allow flexibility to work from home and keep people in the field. From that perspective,  the 3CS (Communication, Collaboration, Content and Social) or in other words Unified Communication / messaging and collaboration needs to redefine the boundary from the traditional office work space and multiple end points (PC, Laptops, Phone, Desk Phone, Mobile, etc.) to the mobile environment and potentially single end points.

Mobility is a disrupter simply because mobility is indirectly simplifying the core unified communication problem - the problem of "Multiple communication methods (Voice, Chat, Email, IM etc) on multiple channels (Mobile, Fixed line, Email system, Chat system, Wi-Fi, voice mail, multiple mail boxes, etc.) delivered to multiple devices (PC, Laptop, mobile, Internet) to a single person / identity" TO a slightly simpler "Multiple communication methods on multiple channels delivered to a single device to a single personal / identity". Unification of end point device is the centerpoint.

Traditional UC products will have to provide solutions centered mainly around FMC (Fixed mobile Convergence), Voice over WI-FI, mobile traffic redirection to enterprise telephony systems, and single end point delivery system for Voice, Video, Email and IM ) onto a device (with a single identity - phone no / email. Some of the challenges that mobility offers remain common - be it unified communications or device management. Needless to say that the a simple problem statement doesn't necessarily mean easy solution. The solution perspective has to change. The new MS surface and blackberry launches in 2013 should give us some clues on what is going to come next.

In my opinion, Mobility and UC will converge with mobility already serving many of the use cases for Unified communications problem with cloud serving as the ubiquitous necessity for both. Ultimately, it will be the death of the so called traditional "Unified Communication" of the past. Alternatively, it may transform itself into a new avatar- "Mobile Unified Communication" in a much bigger way in 2013 and 2014....

Cloud Computing, Unified Communication

3. Device Diversity plays the role of necessary evil
Form factor, platform, OS and device variety will pose a greater challenge in terms of interoperability, management, deployment and updates and everything else.....  Companies will have to forego traditional MDM - for device management and instead turn  to advanced form of device management (MDM) and sophiscated and more secured application and data management capabilities in the form of MAM, MEAP, MIM (Mobile Information Management ) - Citrix Share, HyperDrive, VMWare Octopus,   Citrix Fileshare, Dropbox, Google Drive etc). This will also fuel eco-system consolidation within submarkets such as MDM, MAM, MEAM, TEM etc.

4. Sweet Spot for SaaS Suppliers
SaaS vendors are perfectly positioned to provide mobile versions of their services for popular mobile browsers and devices. This will facilitate and simplify the use of mobile apps in the enterprise and help manage issues related to application and data management to a great extent. Imagine an organisation that hs already embraced BYOD, and few of its applications are already in the cloud - performance management, expense management, travel management, ERP, Sales force automation to name a few, and the business wants the applications to be available on the mobile devices.... The CIO has no choice... since it is practically not possible to custom build the apps for the device and not easy to move from a SaaS model to a on-premise model... Matter of the fact is that CIOs have no choice but to go with it if the application is supported on mobile OR ask the SaaS vendor to provide the support for the specific application in question for a win-win situation. This only will help the CIO's support the business and address the concerns of flexibility, agility, mobility, scalability, and speed of implementation without a significant compromise - which is otherwise not possible.

5. Security Considerations - Shift from Device / infrastructure to Information and Data.
Mobility has practically removed the traditional boundaries of the enterprise, corporate network and secured / wired infrastructure which in turn has made  it vulnerable to numerous (and real) threats from enterprise information security perspective. With the advent of BYOD, device centric approach to solve security challanges is not enough. IT departments will have to move to multiple levels of security - from device level to information level via advanced forms of MDM (device management) and MAM / MIM (Mobile Application and Mobile Information / Data Management). The security concerns are no longer be a IT security department issue but a more strategic issue and has to be dealt in a holistic manner.

Not only the security strategy will have to unique to a specific company / industry but should encompass technical, organizational, and regulatory factors. These considerations will need to be taken care of at the design level itself with a clear focus on information centric security management and defined much earlier in the game plan. In the absence of guidelines, i hope that industry consortiums and government agencies will start discussing the most sensitive areas and create guidelines for security needs rather than each company and industry defining its policy. This i believe will help everyone.

6. Decrease in Total Cost of Ownership
Enterprise Mobility will turn out to be a game changer in the troubled financial times as it will bring down the overall cost of ownership to the enterprise. Traditional logic of economies of scale has defied this so far as enterprise customers (read 'Scale') are charged a premium fee. With increased consumerization in the enterprise, cost to an enterprise user of mobility services should reduce as the differentiation of two types of consumers (enterprise VS retail) disappears.

Case in point is RIM - who is hoped to bring down the overall cost of ownership as they turn their focus to consumerisaton in the interest of everyone (and more for them to regain lost market share to apples and androids)... Only time will tell in 2013...

Increased data usage will shift the focus to better archiving and optimization of storage indirectly addressing the data security aspects.

7. Ecosystem Consolidation
Mergers and acquisitions was seen in 2011, 2012 in the cloud application management space when big players acquired niche players with cloud enabler and management products. The next few years will see the same trend in mobile application management space. Citrix acquisition of zenprise is an indicator of the potential future. The MAM (Mobile Application Management), MEM (Mobile Enterprise Management), MEAP (Mobile Enterprise Application Platforms) will have the same fate for all the good reasons and big players are already in the foray with various ties already in place.

8. Buy Your Own Application - Future
Buy your own application is a futuristic thing but it will pick up once the data / information is isolated from application layer and users are able to use the data using their preferred application for viewing. One example is the the choice of email client (view) for emails (data).

More Stories By Sunil Pathak

Sunil has close to 16 years experience in Information Technology providing leadership, management, planning, system development and engineering, training, people development, methodologies, and process support. He has worked in the area of internet based technology solutions, ecommerce applications, product development, product maintenance, e-business platforms, portals, collaboration, content management, and business intelligence.

He currently works for Colt Technologies Services, Bangalore, India as Head of Systems Development and Support. Sunil holds an Executive MBA (IIM Calcutta), Masters in Technology (IIT Kanpur) and a Bachelor of Engineering in Electrical Engineering. He also holds diploma in entrepreneurship from EDI Ahmedabad. He can be reached at :
Linkedin - http://in.linkedin.com/pub/sunil-pathak/4/501/a9b
Twitter - @sunil__pathak


Disclaimer:The opinion expressed here are my own and not necessarily those of my employer.

Cloud Expo Breaking News
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.