Welcome!

SDN Journal Authors: Sandi Mappic, Barbara Porter, Yeshim Deniz, Lori MacVittie, Elizabeth White

Related Topics: Cloud Expo, Wireless, SOA & WOA, Web 2.0, Apache, Security, SDN Journal

Cloud Expo: Article

Enterprise Mobility, Cloud Computing, BYOD and Unified Communication

Famous four in action and how they complement, and disrupt each other.....

1. Cloud and Mobility - A Match Made in Heaven....
Cloud computing is providing organizations with low-cost applications and storage, making it easier to manage the growing amount of information. Increased adoption of cloud-based systems (IaaS, SaaS, PaaS and everything else) in the enterprise will pave a way for a faster pace of adoption and acceptance of the cloud-based back end for mobile devices. With increased use of smartphones, tablets in enterprise (BlackBerry, Nexus, Surface, etc.), increased acceptance of BYOD, more and more business information and data will be moved outside the firewall. The trend will fuel the use of cloud infrastructure for mobile applications, and platform and infrastructure including storage. It's a no-brainer. Private mobile cloud, private mobile app stores, standalone enterprise class mobile app stores, etc., will start taking shape. The mobile app and platform ecosystem will evolve.The growth will, however, also depend on the ability of SaaS and PaaS vendors to facelift their applications and platforms for the mobile devices.

2. Mobility - A disrupter of traditional Unified Communication
Mobility, as we all know, is redefining the workplace as the boundaries blur between personal and professional life, home and office, business travel and in-office. Users want a seamless mobility experience that allows them to work anytime and anywhere, with the same productivity and performance they would get in a traditional corporate office.

From the enterprise perspective, management wants to minimize the cost of office space, increase employee  productivity, allow flexibility to work from home and keep people in the field. From that perspective,  the 3CS (Communication, Collaboration, Content and Social) or in other words Unified Communication / messaging and collaboration needs to redefine the boundary from the traditional office work space and multiple end points (PC, Laptops, Phone, Desk Phone, Mobile, etc.) to the mobile environment and potentially single end points.

Mobility is a disrupter simply because mobility is indirectly simplifying the core unified communication problem - the problem of "Multiple communication methods (Voice, Chat, Email, IM etc) on multiple channels (Mobile, Fixed line, Email system, Chat system, Wi-Fi, voice mail, multiple mail boxes, etc.) delivered to multiple devices (PC, Laptop, mobile, Internet) to a single person / identity" TO a slightly simpler "Multiple communication methods on multiple channels delivered to a single device to a single personal / identity". Unification of end point device is the centerpoint.

Traditional UC products will have to provide solutions centered mainly around FMC (Fixed mobile Convergence), Voice over WI-FI, mobile traffic redirection to enterprise telephony systems, and single end point delivery system for Voice, Video, Email and IM ) onto a device (with a single identity - phone no / email. Some of the challenges that mobility offers remain common - be it unified communications or device management. Needless to say that the a simple problem statement doesn't necessarily mean easy solution. The solution perspective has to change. The new MS surface and blackberry launches in 2013 should give us some clues on what is going to come next.

In my opinion, Mobility and UC will converge with mobility already serving many of the use cases for Unified communications problem with cloud serving as the ubiquitous necessity for both. Ultimately, it will be the death of the so called traditional "Unified Communication" of the past. Alternatively, it may transform itself into a new avatar- "Mobile Unified Communication" in a much bigger way in 2013 and 2014....

Cloud Computing, Unified Communication

3. Device Diversity plays the role of necessary evil
Form factor, platform, OS and device variety will pose a greater challenge in terms of interoperability, management, deployment and updates and everything else.....  Companies will have to forego traditional MDM - for device management and instead turn  to advanced form of device management (MDM) and sophiscated and more secured application and data management capabilities in the form of MAM, MEAP, MIM (Mobile Information Management ) - Citrix Share, HyperDrive, VMWare Octopus,   Citrix Fileshare, Dropbox, Google Drive etc). This will also fuel eco-system consolidation within submarkets such as MDM, MAM, MEAM, TEM etc.

4. Sweet Spot for SaaS Suppliers
SaaS vendors are perfectly positioned to provide mobile versions of their services for popular mobile browsers and devices. This will facilitate and simplify the use of mobile apps in the enterprise and help manage issues related to application and data management to a great extent. Imagine an organisation that hs already embraced BYOD, and few of its applications are already in the cloud - performance management, expense management, travel management, ERP, Sales force automation to name a few, and the business wants the applications to be available on the mobile devices.... The CIO has no choice... since it is practically not possible to custom build the apps for the device and not easy to move from a SaaS model to a on-premise model... Matter of the fact is that CIOs have no choice but to go with it if the application is supported on mobile OR ask the SaaS vendor to provide the support for the specific application in question for a win-win situation. This only will help the CIO's support the business and address the concerns of flexibility, agility, mobility, scalability, and speed of implementation without a significant compromise - which is otherwise not possible.

5. Security Considerations - Shift from Device / infrastructure to Information and Data.
Mobility has practically removed the traditional boundaries of the enterprise, corporate network and secured / wired infrastructure which in turn has made  it vulnerable to numerous (and real) threats from enterprise information security perspective. With the advent of BYOD, device centric approach to solve security challanges is not enough. IT departments will have to move to multiple levels of security - from device level to information level via advanced forms of MDM (device management) and MAM / MIM (Mobile Application and Mobile Information / Data Management). The security concerns are no longer be a IT security department issue but a more strategic issue and has to be dealt in a holistic manner.

Not only the security strategy will have to unique to a specific company / industry but should encompass technical, organizational, and regulatory factors. These considerations will need to be taken care of at the design level itself with a clear focus on information centric security management and defined much earlier in the game plan. In the absence of guidelines, i hope that industry consortiums and government agencies will start discussing the most sensitive areas and create guidelines for security needs rather than each company and industry defining its policy. This i believe will help everyone.

6. Decrease in Total Cost of Ownership
Enterprise Mobility will turn out to be a game changer in the troubled financial times as it will bring down the overall cost of ownership to the enterprise. Traditional logic of economies of scale has defied this so far as enterprise customers (read 'Scale') are charged a premium fee. With increased consumerization in the enterprise, cost to an enterprise user of mobility services should reduce as the differentiation of two types of consumers (enterprise VS retail) disappears.

Case in point is RIM - who is hoped to bring down the overall cost of ownership as they turn their focus to consumerisaton in the interest of everyone (and more for them to regain lost market share to apples and androids)... Only time will tell in 2013...

Increased data usage will shift the focus to better archiving and optimization of storage indirectly addressing the data security aspects.

7. Ecosystem Consolidation
Mergers and acquisitions was seen in 2011, 2012 in the cloud application management space when big players acquired niche players with cloud enabler and management products. The next few years will see the same trend in mobile application management space. Citrix acquisition of zenprise is an indicator of the potential future. The MAM (Mobile Application Management), MEM (Mobile Enterprise Management), MEAP (Mobile Enterprise Application Platforms) will have the same fate for all the good reasons and big players are already in the foray with various ties already in place.

8. Buy Your Own Application - Future
Buy your own application is a futuristic thing but it will pick up once the data / information is isolated from application layer and users are able to use the data using their preferred application for viewing. One example is the the choice of email client (view) for emails (data).

More Stories By Sunil Pathak

Sunil has close to 16 years experience in Information Technology providing leadership, management, planning, system development and engineering, training, people development, methodologies, and process support. He has worked in the area of internet based technology solutions, ecommerce applications, product development, product maintenance, e-business platforms, portals, collaboration, content management, and business intelligence.

He currently works for Colt Technologies Services, Bangalore, India as Head of Systems Development and Support. Sunil holds an Executive MBA (IIM Calcutta), Masters in Technology (IIT Kanpur) and a Bachelor of Engineering in Electrical Engineering. He also holds diploma in entrepreneurship from EDI Ahmedabad. He can be reached at :
Linkedin - http://in.linkedin.com/pub/sunil-pathak/4/501/a9b
Twitter - @sunil__pathak


Disclaimer:The opinion expressed here are my own and not necessarily those of my employer.

Cloud Expo Breaking News
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.