Click here to close now.

Welcome!

SDN Journal Authors: Lori MacVittie, Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz

Blog Feed Post

Evan's predictions for 2013

Now that 2012 is over, I guess it’s time to start looking at what’s coming down the track in 2013. Here are my top five predictions for the year ahead:

ZFS will be recognized as the most broadly deployed storage file system in the world.

Okay, so I cheated on that one. It already is. We alone have half as much storage, we figure, under management as NetApp claims.  Add Oracle and you’re already bigger than any one-storage file system.  Add all Solaris and illumos deployments on top of that and you are 3-5x larger than NetApp’s OnTap.  In fact, the number of ZFS users is larger than those using NetApp’s OnTap file system and EMC’s Isilon file system combined.

“Other” will again be the only storage vendor growing product sales year on year

Take a look at EMC’s recent earnings results.  They show that while EMC is gaining market share, it is dropping year on year product sales.  Results from NetApp are similar; again, it is likely gaining share versus the much, much larger system vendors while dropping sales quarter on quarter.  

Given that storage spend is actually increasing, the only explanation that makes sense is that “Other” is taking more and more share within storage and is taking ALL of the revenue growth in the space.

What this means is you are out of touch if you are not at least evaluating “Other”.  Companies like Nexenta are pioneering software defined storage that offers superior enterprise class performance and data protection without the vendor lock in and ridiculous pricing of legacy storage vendors.   

 

Software defined storage will be more disruptive and more difficult than the rest of the software defined data centre

There are about $1.2 billion reasons software defined networking was hot in 2012, such as VMware acquiring Nicera for $1.2 billion.  And with good reason.  Fixing, making more flexible, networking is an important part of fixing the data centre.

But storage is the real bottleneck.  At current rates of growth, storage is on pace to consume more dollars than networking, security, and compute put together by 2014.  That’s simply not sustainable.

Perhaps even more importantly, storage is hard and data is heavy. You can move network port definitions around with a VM and have a software infrastructure in place plus the hardware to forward those packets accordingly and achieve software defined networking.  You cannot move the data around.  

Repeat after me, you cannot move the data around.  You cannot move zetabytes of data here around because the speed of light has not changed and it takes time to get that data over the network.  So it’s increasingly important to work out what SLAs are acceptable from compute and networking to deliver per application performance on the storage. Perhaps this will be done increasingly by performing compute ON the storage, such as in our VSA for View product.  

SaaS and web companies will continue to vote against IaaS offerings from major vendors

Take a poll of the CEOs of the top SaaS companies and they’ll all tell you, “No legacy IaaS company has a clue how to run infrastructure for the enterprise”. They cannot match the price point of those based on commodity hardware. Relatively few data center providers pass muster.  

NVMe and anti-competitive behavior by flash factories will shift the flash storage world towards openness 

With recent moves by the four or five companies that make pretty much all the world’s NAND for SSDs and consumer devices to limit global supply in the hope of restraining price drops, vendors and users reliant on flash are concerned about locking themselves into a single vendor.   

NVMe offers some hope. Unlike FusionIO, which is getting users to adopt a proprietary set of APIs to get to their data, NVMe is a standard approach to accessing data on flash-enabled systems.  Nexenta and most other storage vendors will support NVMe, which should level the playing field somewhat.

In either case, openness is important.  And software defined storage that abstracts the underlying hardware dependencies away is important if storage and compute buyers want to avoid more vendor lock in as the world shifts towards flash.  

That’s my top five for 2013 but I also have a bonus prediction for you: All flash isn’t a company, it’s a feature

Every storage system vendor will have all flash capabilities in their product offering in 2013.  We launched ours earlier in 2012 with partners announcing systems based on NexentaStor achieving over 1 million IOPS, more than 3x faster than proprietary all flash systems on the market.  

Our users don’t want to sacrifice enterprise class requirements like data protection, NAS access and 24x7 around the clock support in order to have all flash appliances.  So they won’t.  They’ll buy all flash from legacy vendors or from other suppliers like Nexenta and our partners, including Dell, SGI, Wipro, Racktop, Cisco and others that have a track record of making many thousands of customers successful.   

To paraphrase John Chambers of Cisco and many other leaders of the IT industry, when industries shift, they shift.  All we can do as companies is try to anticipate and then keep up with the shift.  

With increasing coverage in mainstream IT and in analyst reports – and mounting interest on the part of Wall Street, including countless public investors and bankers with whom I’ve been spending time – the storage industry is shifting right before our eyes.  In 2012 all major vendors saw declining core product sales despite a fast growing overall storage sector.  We also saw confirmation that an originally general-purpose file system, ZFS, passed the legacy storage vendors in terms of capacity under management.  And with software defined storage gaining visibility I’m confident that by the end of 2013 we will look back on the early 2000s storage industry and wonder, “what were we thinking”.  

The world has changed.  And openness and flexibility has come to storage.   The result will be a better IT industry and a smarter world.  But that’s a subject for another blog.

What do you think about my projections?  What did I miss?  What is the most likely to occur?  What is least likely?

Read the original blog entry...

More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.

@CloudExpo Stories
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.