Welcome!

SDN Journal Authors: Pat Romanski, Destiny Bertucci, Liz McMillan, Elizabeth White, Amitabh Sinha

Blog Feed Post

Evan's predictions for 2013

Now that 2012 is over, I guess it’s time to start looking at what’s coming down the track in 2013. Here are my top five predictions for the year ahead:

ZFS will be recognized as the most broadly deployed storage file system in the world.

Okay, so I cheated on that one. It already is. We alone have half as much storage, we figure, under management as NetApp claims.  Add Oracle and you’re already bigger than any one-storage file system.  Add all Solaris and illumos deployments on top of that and you are 3-5x larger than NetApp’s OnTap.  In fact, the number of ZFS users is larger than those using NetApp’s OnTap file system and EMC’s Isilon file system combined.

“Other” will again be the only storage vendor growing product sales year on year

Take a look at EMC’s recent earnings results.  They show that while EMC is gaining market share, it is dropping year on year product sales.  Results from NetApp are similar; again, it is likely gaining share versus the much, much larger system vendors while dropping sales quarter on quarter.  

Given that storage spend is actually increasing, the only explanation that makes sense is that “Other” is taking more and more share within storage and is taking ALL of the revenue growth in the space.

What this means is you are out of touch if you are not at least evaluating “Other”.  Companies like Nexenta are pioneering software defined storage that offers superior enterprise class performance and data protection without the vendor lock in and ridiculous pricing of legacy storage vendors.   

 

Software defined storage will be more disruptive and more difficult than the rest of the software defined data centre

There are about $1.2 billion reasons software defined networking was hot in 2012, such as VMware acquiring Nicera for $1.2 billion.  And with good reason.  Fixing, making more flexible, networking is an important part of fixing the data centre.

But storage is the real bottleneck.  At current rates of growth, storage is on pace to consume more dollars than networking, security, and compute put together by 2014.  That’s simply not sustainable.

Perhaps even more importantly, storage is hard and data is heavy. You can move network port definitions around with a VM and have a software infrastructure in place plus the hardware to forward those packets accordingly and achieve software defined networking.  You cannot move the data around.  

Repeat after me, you cannot move the data around.  You cannot move zetabytes of data here around because the speed of light has not changed and it takes time to get that data over the network.  So it’s increasingly important to work out what SLAs are acceptable from compute and networking to deliver per application performance on the storage. Perhaps this will be done increasingly by performing compute ON the storage, such as in our VSA for View product.  

SaaS and web companies will continue to vote against IaaS offerings from major vendors

Take a poll of the CEOs of the top SaaS companies and they’ll all tell you, “No legacy IaaS company has a clue how to run infrastructure for the enterprise”. They cannot match the price point of those based on commodity hardware. Relatively few data center providers pass muster.  

NVMe and anti-competitive behavior by flash factories will shift the flash storage world towards openness 

With recent moves by the four or five companies that make pretty much all the world’s NAND for SSDs and consumer devices to limit global supply in the hope of restraining price drops, vendors and users reliant on flash are concerned about locking themselves into a single vendor.   

NVMe offers some hope. Unlike FusionIO, which is getting users to adopt a proprietary set of APIs to get to their data, NVMe is a standard approach to accessing data on flash-enabled systems.  Nexenta and most other storage vendors will support NVMe, which should level the playing field somewhat.

In either case, openness is important.  And software defined storage that abstracts the underlying hardware dependencies away is important if storage and compute buyers want to avoid more vendor lock in as the world shifts towards flash.  

That’s my top five for 2013 but I also have a bonus prediction for you: All flash isn’t a company, it’s a feature

Every storage system vendor will have all flash capabilities in their product offering in 2013.  We launched ours earlier in 2012 with partners announcing systems based on NexentaStor achieving over 1 million IOPS, more than 3x faster than proprietary all flash systems on the market.  

Our users don’t want to sacrifice enterprise class requirements like data protection, NAS access and 24x7 around the clock support in order to have all flash appliances.  So they won’t.  They’ll buy all flash from legacy vendors or from other suppliers like Nexenta and our partners, including Dell, SGI, Wipro, Racktop, Cisco and others that have a track record of making many thousands of customers successful.   

To paraphrase John Chambers of Cisco and many other leaders of the IT industry, when industries shift, they shift.  All we can do as companies is try to anticipate and then keep up with the shift.  

With increasing coverage in mainstream IT and in analyst reports – and mounting interest on the part of Wall Street, including countless public investors and bankers with whom I’ve been spending time – the storage industry is shifting right before our eyes.  In 2012 all major vendors saw declining core product sales despite a fast growing overall storage sector.  We also saw confirmation that an originally general-purpose file system, ZFS, passed the legacy storage vendors in terms of capacity under management.  And with software defined storage gaining visibility I’m confident that by the end of 2013 we will look back on the early 2000s storage industry and wonder, “what were we thinking”.  

The world has changed.  And openness and flexibility has come to storage.   The result will be a better IT industry and a smarter world.  But that’s a subject for another blog.

What do you think about my projections?  What did I miss?  What is the most likely to occur?  What is least likely?

Read the original blog entry...

More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.

@CloudExpo Stories
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?