Welcome!

SDN Journal Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, TJ Randall

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @DXWorldExpo, SDN Journal

@CloudExpo: Article

Cloud Predictions for 2013

2013 Will See The Rise of the Hybrid Cloud
By Greg Ness
Article Rating:
January 8, 2013 11:00 AM EST
Reads:
 6,319

I've read about a dozen different sets of predictions for cloud computing in 2013 and will coopt many I consider to be the most credible in order to create my own "hybrid" top four list.  They are also influenced by a series of conversations with the team at CloudVelocity as well as a couple dozen briefings with some of the top minds in cloud computing held since October. Are you ready?

1) Hybrid cloud will enter the hype cycle as enterprises cross the process chasm between private and public clouds and data centers. New and existing multi-tier apps will be orchestrated across clouds for cloud migration, cloud cloning and cloud failover as the first generation of enterprise grade hybrid cloud solutions.  These solutions will allow high performance IT teams to deliver services faster, more efficiently and reliably than other teams stuck in dedicated hardware lock-in traps.  Over time these new solutions will have a powerful impact on how IT teams are organized and how the acquire new technologies, because they represent superior operating models.

2) Amazon will experience intense pricing and functionality competition and hybrid cloud leadership will be up for grabs. A new generation of enterprise-grade IaaS (and emerging PaaS) competitors will emerge with highly competitive offerings as the hybrid cloud barrier (see #1) is crossed by more enterprises now able to automate hybrid cloud processes.  In 2013 Amazon will acknowledge the hybrid cloud and claim that the hybrid and public clouds are for all intents and purposes identical.  They will be right, yet they will have missed an opportunity to lead on this point in 2012 (eee Two Weeks in Vegas) before their new competitors were ready.  Hybrid cloud leadership will be up for grabs as Microsoft, HP, IBM, VMware, Verizon, Rackspace and even Cisco vie for leadership in what could arguable be the largest new tech category in recent memory.

3) Retail colocation players who do not embrace hybrid cloud operating models will face margin pressures and will cede market leadership to those who do embrace and thrive on hybrid cloud.  In early 2012 boutique analyst firm Nemertes published a research report in early 2012 on The Coming Colo Crunch.  It was one of the best demand-side analyses available on third party data center hosting and services, including IaaS.  Clearly there is robust demand for third party specialization in bricks and mortar as well as infrastructure and platforms as the business case for enterprise data centers is further eroded by rising capital and operating expense, increasing hardware-bound complexity and the rising cost of power relative to other IT costs. I think it was Lew Tucker (when at Sun) who coined Lew's Law about IT being increasingly impacted by electricity costs over time.

4) Debates about public versus private cloud will be rendered meaningless. Hybrid cloud will fulfill the promises of the public cloud marketing machine and will begin to transform IT operations from being bureaucratic and static into more entrepreneurial and fluid operating models.  Speed will replace price as the primary driver for cloud as it goes hybrid.

5) There will be a flood of hybrid cloud startups and extreme "hybrid cloud" makeovers.  Every new cycle attracts new talent and the hybrid cloud transformation will be no different. Prepare for the rush of "one trick ponies", repositioned public cloud migration tools (see Anand's blog on hybrid cloud requirements) and startups from stealth who anticipated the boom.

Published January 8, 2013 – Reads 6,319
Copyright © 2013 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

CloudEXPO Stories
By Pat Romanski
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Oct. 20, 2018 07:45 PM EDT
By Pat Romanski
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine intelligence.
Oct. 20, 2018 07:45 PM EDT
By Yeshim Deniz
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively manage IT risk Nexum, Latin for an arrangement by which one pledged one’s very liberty as security, Nexum is committed to ensuring your security. At Nexum, We Mean Security®.
Oct. 20, 2018 07:15 PM EDT
By Zakia Bouachraoui
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
Oct. 20, 2018 05:15 PM EDT
By Elizabeth White
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowadays, "digital innovation" is a big wave of business transformation based on digital technologies. IoT, Big Data, AI, FinTech and various leading-edge technologies are key components of such business drivers.
Oct. 20, 2018 05:00 PM EDT
MORE »