Welcome!

SDN Journal Authors: Pat Romanski, Patrick Hubbard, Elizabeth White, Sven Olav Lund, Liz McMillan

Related Topics: SDN Journal, Microservices Expo, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo, @BigDataExpo

SDN Journal: Article

Emerging IT and Data Center Trends in 2013

Software defined networks (SDNs) will move from hype and vision to implementation

Many companies and enterprises in 2012 witnessed the proliferation of network data as a huge and growing problem across data centers. Additional data center solutions were needed to access, process, analyze, and deliver it instantly on a global basis to millions of users. Several advances and solutions help address these problems and issues. However, data centers are continuing to grow.

According to the 2012 Data Center Industry Census, data centers are expected to grow from US$105 billion to US$120 billion in 2013(DatacenterDynamics. [Oct. 2012]. The 2012 DatacenterDynamics Industry Census). Given this continued growth, more improvements and innovations will be made in the IT and data center industry as 2013 approaches. The following outlines several trends that will emerge and come to fruition in 2013:

1. The Network Adapter Walk of Fame: The Democratization of Hollywood
Digital media (movie editing, CGI, pre-production, broadcast, etc.) is rapidly adopting new IT infrastructure. Film and music video companies are adopting 10GbE network attached storage and application acceleration. Hollywood film editors are now winning Academy Awards not only on vertical solutions with million dollar price tags but also with Apple's FinalCut Pro running on cost-effective Mac workstations. This trend has been driven by the availability of digital media hardware and software technology such as 4K cameras that enable small companies to develop and deliver quality HD content at 1/20 the cost of previous technologies.

2. Intel Down But Not Out
Intel's client business is stalled and the company has not yet made a big win in mobile. Netbooks died a quick, well-deserved death. But in the high-end server segment, during 2013 we should see Intel make sense of all of its high-speed interconnect acquisitions. Just like its support and innovation around Thunderbolt and Lightpeak, we can expect to see products coming from the Cray HPC interconnect, Fulcrum and QLogic acquisitions driving the growth of high-end server, workstation and HPC cluster markets.

3. To Infinity and Beyond: What's after the x86 Architecture?
Customers do have problems with the X86 architecture lacking the ability to directly address performance issues in such areas as graphics, gaming, visualization of seismic data, high-speed analytics to catch threats to national security, as well as real-time packet inspection and Big Data on large-scale clusters using MapReduce. However, various high-performance platforms and tools such as GPUs, cell processors, and FPGAs are available to address parallelization and acceleration techniques. Modern FPGAs represent much more than a multitude of configurable logic gates. They can now justifiably be referred to as a system on a chip (SoC), when integrated with multi-core processors and a rich set of peripherals. During 2013, modern tools such as OpenCL from Altera and open FPGA application acceleration platforms will enable engineers with little hardware experience to write parallel algorithms and execute embedded designs with FPGAs.

4. SDNs, From Hyperbole to Hope
In 2013, software defined networks (SDNs) will move from hype and vision to implementation. Google has already implemented an SDN WAN.

Other Web 2.0 companies are using SDN as a component of their multi-tenant data centers. In the coming year, companies and enterprises of all sizes will be attracted to the promise of building their networks with SDN components. They will be able to move away from closed proprietary switch and router hardware and use horizontal, open networking interfaces running on cost-effective merchant silicon. Agility and security will be key to their success.

5. Clouds: From Vapor to Business Value
Clouds have always been more about a new business model than new products and technologies. To date, Amazon has had the most successful B2B cloud implementation. With the availability of SDNs and other tools, more small and medium businesses will outsource compute and services to public clouds, while IT managers at large Fortune 100 enterprises will build hybrid clouds serving internal clients and external customers. Inevitably, as more valuable individual and corporate data moves to these clouds, bad guys will attempt to gain access to private information, making security even more vital.

6. The Need for Real-Time Security at Web 2.0 Speed
In this brave new world, IT managers and security architects will need to implement data loss prevention, intrusion detection and intrusion prevention schemes that operate in real time. Embedded network security systems using the latest FGPAs deployed as bumps in the wire in distributed security architecture will be the ideal response to this challenge.

From cloud and SDN solidifying their role in IT, to networking becoming a key component in entertainment, 2013 will be designated the "Year of IT and data centers." More organizations will implement data center technology while making more strategic IT decisions to increase successes.

More Stories By Bruce Tolley

Bruce Tolley, PhD, is Vice President, Solutions and Outbound Marketing, at Solarflare. Previously, he served as Solarflare's Vice President of Marketing, and earlier Director of Product Management. Prior to joining Solarflare, Tolley was a Senior Product Line Manager at Cisco Systems where he managed the Ethernet transceiver business, and launched Layer 2/3/4, Metro Ethernet, 10 Gigabit switches. Prior to Cisco, he served in various marketing management roles at 3Com Corporation.

Formerly Study Group Chair of the IEEE 802.3aq 10GBASE-LRM standards project, Tolley has been frequent contributor to the IEEE 802.3 Ethernet standards projects. He holds a BA from UC Santa Cruz, MA from Stanford University, MBA from Haas School of Business, UC Berkeley, and a PhD from Stanford University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.