Click here to close now.


SDN Journal Authors: Stefan Dietrich, Elizabeth White, Peter Silva, Pat Romanski, Don MacVittie

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

Hot Trends in Cloud Data for 2013

What does the future hold for cloud data storage?

With the end of the year upon us, the time has come to boldly make ten cloud data predictions for 2013. As anyone who has attempted to forecast the future may attest, predictions that are substantive and hold true are often hard to come by.

To that end, I’ve tried to avoid enumerating the obvious — such as a drop in cloud storage pricing, more public cloud adoption, the possibility that a cloud outage may occur and other events that are pretty much a given for 2013. I’ve also steered clear of the moon shots — such as cloud storage standards gaining broad adoption, on-premise storage infrastructure disappearing entirely, an agreement by major vendors to put an end to “cloud-washing” and other ambitious predictions that are somewhat disconnected from reality.

So without further ado, below are my ten hot cloud data trends for 2013:

  1. Software-defined storage: The storage industry did not really need a new buzzword in 2012, but like it or not, this one will stick. Here’s why: Software-defined storage utilizes software on commodity servers to enable automation and economies of scale. Sound familiar? While the terminology is new, the concept is familiar to those who understand cloud. A recent article by Jerome Lecat provides a good perspective on the need for software-defined storage. The downside? Similar to its cloud storage forebear, we can expect this new buzzword to be abused as the new label “du jour” for many products that don’t quite fit the description.
  2. Data monetization using cloud: 2013 will highlight a key differentiator of cloud storage aside from providing cost and administrative advantages over traditional storage: the ability for organizations to use their data to grow their business. The concept of data monetization is mature and well-understood, but not always easily attainable. With on-demand cloud infrastructure, the logistics of harnessing data to improve business revenues become much simpler. Look for targeted solutions emerging in the coming year.
  3. Managed private clouds: I predict a splintering of the private cloud market into managed private clouds and DIY private clouds. Arguably, one of the most compelling benefits of public cloud storage is the outsourcing of management and maintenance. With many enterprises requiring cloud within their four walls, managed private clouds comply with that requirement while still offering the outsourcing advantage of public cloud. Downside? The cost of entry may be high for smaller enterprises or mid-size organizations.
  4. Turnkey DIY private clouds: For smaller enterprises looking at private cloud storage, wrestling with open source can be an unwieldy option. Companies such as Mirantis, SwiftStack and others have come to the rescue, launching OpenStack-based private clouds that attempt to reduce the burden of building, configuring and maintaining private clouds, offering turnkey utilities and management tools. Improved usability and management will be key to the uptake of DIY private clouds.
  5. Cloud-integrated storage: While it is mostly a matter of terminology, cloud-integrated storage will replace the cloud storage gateway for enabling hybrid storage configurations that span on-premise and in-cloud. In some sense, it is a maturation of the cloud storage gateway industry, recognizing that organizations creating hybrid cloud storage environments still require storage on-premise. Cloud-integrated storage satisfies the local storage need and offers near unlimited capacity in the cloud.
  6. SSD hybrid storage in the cloud: With multiple providers introducing SSD as a tier of storage in cloud compute environments, all-SSD configurations might prevail for high-performance application deployments. However, with more than an order of magnitude price disparity between SSD and rotating media, a hybrid configuration combining both may make more economic sense for optimizing price/performance for the majority of workloads. Expect hybrid SSD to fill a gap until there is true pricing parity between SSD and disk storage.
  7. Disaster recovery as a service in the public cloud (DRaaS): OK, I’ll admit this was a 2012 prediction, but technologies have advanced and the economics of DRaaS are just too attractive to ignore. Although zero down time business continuity is difficult to deliver, solutions using the cloud continue to inch closer to that standard. I predict disaster recovery in the cloud without dedicated infrastructure will finally hit the mainstream in 2013.
  8. Analytics as a service in the public cloud: Although similar to a 2012 prediction, I added “as a service” for 2013. The tools to move data into the cloud are available today. Similarly, the tools to run analytics in the public cloud are also here. What’s missing? Delivering both as an integrated service.
  9. Cloud brokerages: While not expected to hit the mainstream, some aspects of the cloud brokerage will appear in advanced data center operations that demand the choice of one or many cloud providers for specific solutions. Similarly, system integrators and consulting organizations have begun to assist advanced organizations in making cloud provider selections. With cloud-integrated storage supporting multiple simultaneous cloud providers, the foundation is available today for working with a choice of cloud providers based on price, performance, reliability and other attributes.
  10. Flattening of traditional storage infrastructure sales: Given the significant cloud storage adoption in 2012, I predict  a flattening of traditional storage sales by year end next year. With organizations continuing to store archive and unstructured data for compliance, retention and other uses, cloud storage will emerge as a compelling alternative and with predictions of the cloud storage market hitting upwards of $40B by 2018, it’s bound to impact on-premise storage.

So how do you think these predictions will fare in 2013? Is there anything missing? The answers are only 12 months away.

Read the original blog entry...

More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

@CloudExpo Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...