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SDN Journal Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, TJ Randall

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"Harry Potter and the Deathly Hallows - Part 1" Soars to a Record-Breaking Opening Weekend of GBP17.5m* at the UK Box Office (Estimated Please See Notes to Editors*)

LONDON, November 21, 2010 /PRNewswire/ -- Warner Bros. Pictures' "Harry Potter and the Deathly Hallows - Part 1," beginning the final adventure in the Harry Potter film series, has made cinema history at the UK box office this weekend, breaking records for the biggest three day opening, the biggest single day, the biggest Friday, and the biggest Saturday of all time at UK cinemas.

These phenomenal records were previously held by Quantum of Solace who held the biggest three day opening and the biggest ever Friday with GBP15,384,217 and GBP4,957,917 respectively and the fourth in the Harry Potter film series, Harry Potter and The Goblet of Fire holding both the previous records for the biggest single day and the biggest Saturday at UK cinemas with GBP5,657,391.

"The opening of this film has become an extraordinary worldwide event," said Josh Berger, President and Managing Director of Warner Bros. Entertainment UK. "These remarkable box office numbers are a testament to the talents of the filmmakers, cast and to the vision of J.K. Rowling, the creator of this magical world. We congratulate everyone involved in the film, all of whom share in this success."

In addition to holding the all-time franchise box office record-with a collective worldwide gross of more than $5.4 billion-all six previous Harry Potter films have the distinction of being among the 20 top-grossing box office hits of all time internationally. The seventh title, "Harry Potter and the Deathly Hallows," is a motion picture event in two full-length parts, with Part 2 opening on July 15, 2011.

Heading the cast, Daniel Radcliffe, Rupert Grint and Emma Watson reprise the roles of Harry Potter, Ron Weasley and Hermione Granger. The film's ensemble cast also includes Helena Bonham Carter, Robbie Coltrane, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, John Hurt, Rhys Ifans, Jason Isaacs, Bill Nighy, Alan Rickman, Fiona Shaw, Timothy Spall, Imelda Staunton, David Thewlis, Warwick Davis, Tom Felton, Toby Jones, David Legeno, Simon McBurney, Helen McCrory, Nick Moran, Peter Mullan, David O'Hara, Clémence Poésy, Natalia Tena, Julie Walters, Mark Williams and Bonnie Wright.

"Harry Potter and the Deathly Hallows - Part 1" was directed by David Yates, who also helmed "Harry Potter and the Order of the Phoenix" and "Harry Potter and the Half-Blood Prince." David Heyman, the producer of all of the Harry Potter films, again produced the film, together with David Barron and J.K. Rowling. Steve Kloves adapted the screenplay, based on the novel by J.K. Rowling. Lionel Wigram is the executive producer, with John Trehy and Tim Lewis serving as co-producers.

Behind the scenes, the creative team was led by director of photography Eduardo Serra, production designer Stuart Craig, editor Mark Day, composer Alexandre Desplat, visual effects supervisor Tim Burke, and costume designer Jany Temime.

Concurrently with its theatrical release, the film is being released in select IMAX(R) theatres. "Harry Potter and the Deathly Hallows - Part 1" has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) through proprietary IMAX DMR(R) technology.

Warner Bros. Pictures presents a Heyday Films Production, a David Yates Film, "Harry Potter and the Deathly Hallows - Part 1," being distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

http://www.harrypotter.com

Notes to Editors

Harry Potter and The Deathly Hallows - Part 1 - Three day opening weekend is an estimated figure of GBP17.5m until the final Sunday figure is confirmed (Final figures will be available on Monday 22nd November)

Harry Potter and The Deathly Hallows - Part 1 - Friday figure GBP5,922m

Harry Potter and The Deathly Hallows - Part 1 - Saturday figure GBP6,645m

Harry Potter and The Deathly Hallows - Part 1 - Estimated Sunday figure GBP4,933m

Harry Potter and The Philosophers Stone - Three day opening weekend - GBP9,600,368

Harry Potter and The Chamber of Secrets - Three day opening weekend - GBP10,259,328

Harry Potter and The Prisoner of Azkaban - Three day opening weekend - GBP9,508,349

Harry Potter and The Goblet of Fire - Three day opening weekend - GBP14,903,710

Harry Potter and The Order of the Phoenix - Three day opening weekend - GBP13,007,909

Harry Potter and The Half Blood Prince - Three day opening weekend - GBP11,920,000

Previous UK record for biggest ever Saturday - Harry Potter and The Goblet of Fire - GBP5,657,391

Previous UK record for biggest single day ever - Harry Potter and The Goblet of Fire - GBP5,657,391

Previous UK record for biggest ever UK 3 day opening weekend - Quantum of Solace - GBP15,384,217

Previous UK record for biggest ever Friday - Quantum of Solace - GBP4,957,917

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